How I got here
I started out learning the fundamentals of digital marketing — SEO, Google Ads, Meta Ads, and social media management — the way most good marketers do: by doing the work, testing what works, and paying close attention to what actually moves the needle.
Somewhere along the way, I found myself especially drawn to the social side of it: understanding platforms, audiences, and how brands build real connection online. That's the lens I bring to every project now — I think of myself first as a social media strategist, and everything else I do supports that same goal of building a brand people notice and trust.